Brands that are totally killing it with voice, tone & style (and how you can, too)UX Collective
I have a crush on brands that know who they are: From what they look like to what they sell, and especially how they want to sound. This guide walks through some incredible brands that are doing a tremendous job with voice, tone, and style. |
UX Dark Patterns: Manipulinks and ConfirmshamingUX Booth
Think that making your users feel shame is the best way to inspire conversions? You're wrong. See how confirmshaming started, and how your brand can avoid doing it and falling into the confirmshaming trap. |
When you're tired of trying to learn it allUX Collective
There's a lot of content about content in the world. Too much. Between newsletters and webinars and conferences and blogs, it's hard to stay on top of the ever-changing world of content strategy and user experience. So if you're feeling a bit burnt out (and aren't we all), take a step back. Give yourself a break. You're doing great. |
5 tips to help people with anxiety navigate your websiteUX Collective
I have anxiety, and I've lived with it for more than two decades. And when I still find myself in a panic attack, I go online or surf the web to redirect my thoughts. Here are some tips for designers on how anxiety impacts my web experience (and what you can do it about it). |
Orientation & Wayfinding: A Quick OverviewLullabot
A collaborative article between Lullabot strategists, it explores the various ways to set up intuitive, efficient orientation and wayfinding (navigation) for a website. The goal is always to help users get to where they need to go, fast. So what are the best ways to do that? |
Content Strategy: One Small Step at a TimeLullabot
You can do big, sweeping content strategy in a full website redesign. But what if that's not in your budget? What if you don't have the resources? Small-step content strategy is taking one small section of your site and restructuring it for a better user experience. And gauging the outcome of that, you can apply similar processes across your site, one step at a time. |
Understanding Create Once Publish Everywhere (COPE)Lullabot
Create One Publish Everywhere (COPE) is a great methodology that involves content modeling and structure, important pieces easily overlooked in web design. So how does COPE save you time and resources? And equally important, how does COPE improve the front-end user experience? |
Identifying Your Root Design & Strategy ProblemsLullabot
In this collaborative article, designer Ana Barcelona and I tackle how you figure out your root problems before you dive head-first into a website redesign. Asking the right questions, understanding your audiences and goals, and collaborating with stakeholders is a good place to start. Trust us, it'll go a lot more smoothly if you follow this process. |
5 Tips to Help You Prepare for a Digital Vendor PartnershipLullabot
It's easy to sign up with a vendor for the project of your dreams, but how do you know you're ready? Inadvertently, your project could start off bumpy: A lack of inventory, no stakeholders prepared -- a gamut of problems could derail your project. Here are five tips to get you ready. |
How to Build an Effective Crisis Resource HubGeonetric
As the COVID-19 pandemic spread in early 2020, health care systems coast-to-coast looked to build resources for their community. But in times of panic, user experience can be quickly discarded. In this guide, my colleague and designer Emmery Betzer and I pick apart what you need to build a user-friendly, communicable, and accessible content hub. |
The Value of Healthcare Content Marketing During a CrisisGeonetric
Though COVID-19 put a lot of marketing plans on hold for health systems around the country, there was an increased public interest in articles about how to stay healthy and safe during lockdown, quarantine and social distancing. For organizations with content marketing hubs, it was a great time to provide valuable information people were seeking. |
Google Trends is a Content Writer's BFFUX Collective
Writing blogs, social media posts, creating infographics…it’s all a day in the life of a content marketer. But how do you keep the ideas fresh and audiences happy? Enter: Google Trends. A free, secret weapon to newsjack and create content around topics people care about. |
15 Tips for Creating Efficient WireframesSlickplan
Wireframes are an essential starting block of content + design, but how do you create them efficiently or spread among teams? In this post, I lay out 15 helpful tips to keep you focused and successful in building effective wireframes that your stakeholders can get behind. |
Understanding Mobile First Design Strategy in 2020Slickplan
In July 2019, Google shuffled the cards and moved a mobile-first algorithm higher on the list of indexable traits for websites. But what does this mean, and how can web developers and designers adapt mobile-first (but not mobile-only) approaches to website UX? |
Why the Words You Choose Matter to UXPrototypr
From site navigation to body copy, your website is full of words. But are you choosing the right ones to relate to the user on the other side of the screen? Read these tips for crafting better copy of all sizes to connect users to conversions. |
6 Tips to Build a Quick Editorial Calendar for Healthcare Content MarketingGeonetric
Editorial calendars are a must to keep your content marketing strategy on-track. Get six tips to lay a solid foundation for an effective calendar that meets the needs of your organization.
|
The Case for Mobile Menu UXGeonetric
Not sure how a hamburger menu works, or if your audience even uses them? Learn how mobile menu UX has changed over the years, and what's trending to make menus and information more accessible for healthcare consumers. |
Voice Search is Here: Is Your Content Ready?Slickplan
You can pretend like you're not impacted by voice search, but the fact is, experts believe a third of searches will be done with voice assistants in the future. Here are some tips for making sure your content is up to snuff. |
Website Architecture: Users vs. Googlebot & What the Pros ThinkSlickplan
Since the beginning of the internet, we web experts have tried to please search engine bots with various forms of keyword and linking strategies. But website architecture and site navigation have been impacted by search engine optimization (SEO) techniques. |
What Different Generations Need From User-First DesignSlickplan
Ever wonder if the internet experience is the same for a Millennial as a Baby Boomer? While some skills overlap, others are very different. See how you can think about your audience and design for their generation. |
Chatbots: A New Website UXSlickplan
Chatbots are on the rise. They're everywhere, from Amazon to Facebook. But engaging chatbots in your UX takes planning and strategy. Here are some important tips and recommendations when bringing chatbots into your digital journey. Related article: Geonetric - Trends in Healthcare AI Marketers Should Know |
Audience Language Should Guide Your Information ArchitectureSlickplan
Language and literacy are important considerations for your target audience's journey. If you build your site navigation (or IA) in a way that's confusing or unclear, you'll risk losing their click. Instead, consider the words your audience uses -- not internal industry jargon -- to guide the visitor experience of your website. |
Why Responding to Patient Reviews Matters to Your BrandGeonetric
In May 2018, Google began notifying reviewers of a response from the organizations and businesses they reviewed. What does this mean for healthcare? It means it's time to buckle down and reply to these concerned patients and visitors, even if it's less-than-favorable feedback. |
Should My Website & Intranet Look Alike?Geonetric
I join forces with one of our creative designers, Brie Lovelace, to determine how "alike" websites and intranets should be. It's popular to make your intranet look just like your website, but it may not be the best idea for user experience. |
Digital Intranet Trends of the 2020sGeonetric
In preparation for an October webinar of the same topic, I explored the top trends of intranets for the 2020s, particularly for healthcare marketers and I.T. teams to feel inspired for an upcoming or needed intranet redesign. What's trending, and what old tricks are ready to leave behind? |